The Power of ‘Kidfluence’ When it’s Time to Buy a Home

While parents may have a handle on the household budgets, it’s the kids who influence one of the biggest purchase decisions you make as a family-a new home. In the U.S., there are 50 million children 11 years old and under who have a hefty $1.2 trillion in annual purchasing power and they mean business. We’re not just talking about their mini-opinions on everyday purchased like food, clothing and toys; their influence extends to larger life purchases including cars, vacations and yes, even homes.

According to a recent Harris Poll, 55 percent of homeowners with a child under 18 said the opinion of their child played a factor in their home buying decision. For millennial parents, the influence grows to nearly 75 percent-now that’s some ‘kidfluence.’

While parents study and search for the best school zones, other home features like having their own room, a large backyard and a swimming pool were more popular to the Mini-Me in the family. This might explain why many couples move out of the city to suburbs when they start a family-even as some urbanists continue to stay put in city life raising their city kids.

Finding the right home that’s just right for your family starts with finding the right agent. RE/MAX agents are more recommended because they recommend what’s right for you-and your kids.